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7 Ways to Use LinkedIn to Build Your Brand

LinkedIn isn’t just for showing off your new job to your friends and family; it can be a powerful marketing tool that shows off you and your company’s unique selling proposition, as well as a way to empower your human resources team. Where other social media platforms are considered friendly and social, LinkedIn is seen as a bastion of professionalism and corporate accomplishment, and fully utilizing your LinkedIn presence will give your company that extra veneer of polish it needs to become a formidable force in your marketplace.

That’s why the team here at Hudson Fusion got together to develop this list of seven ways LinkedIn can bring you real business benefits.

1) Research the Competition

You know how important it is to familiarize yourself with the landscape of your industry, whether you’re just starting out or looking to expand. Thankfully, that cumbersome task is profoundly easier thanks to LinkedIn’s public business pages, which enable you to research locally and around the world. Just like on your personal page, you’ll be able to see their new hires, clients, the work they’ve been doing, and how they are approaching the industry through their own blog posts and updates. By keeping abreast of your direct competition’s pages, you’ll not only see where the business is going, but why it’s going there (and how you can improve so that you win the next RFP that comes your way).

2) Discover New Hires

The most challenging part of the hiring process is simply finding the right people to add to your team, but LinkedIn was originally designed to be a social resume tool, designed to help individuals network and find new jobs. Today it’s become a powerful database for you to find the new talent your company needs to stay competitive and keep growing. Whether you search by industry and location, or your competitors’ pages hoping to steal someone away, LinkedIn provides an invaluable resource for your Human Resources team - and ultimately saves you money by cutting out the need for a headhunter to find your next hire for you.

3) Demonstrate Your Expertise

All that research you did on your competitors should have left you with great ideas on how to demonstrate your own expertise. Through writing topical blog posts (or promoting those appearing on your website’s blog), participating in forum or group discussions, and sharing information you find, you can build a reputation as a thought leader in your field, impressing potential clients, partners, and vendors at the same time.

4) Advertise Your Accomplishments

A little bragging never hurts anyone, so you can self-promote your company’s achievements with announcements about new clients, project and added skills. This can help generate the interest of potential clients as well as demonstrate that you have a dynamic, thriving organization.

5) Get Better Search Engine Rankings

Search engines rank social media pages high, and the more hits you can get on the first page, the better it will be for controlling your image and getting new clients. The more times your name appears on LinkedIn, whether on your page or the page of an employee or client, the more likely you are to appear on the critical top page of search-engine hits.

6) Generate Leads

All this work you’ve put into making your page vivid and interesting will help draw clients and keep them interested. People searching for a service on LinkedIn are ready to buy, and even if they don’t make it to your page directly through a search, LinkedIn has a feature on the sidebar where searchers can see companies similar to yours – and the more competitive and interesting your page is, the more likely they’ll be to reach out. Leads can also come through referrals from people and companies you’ve networked with, so it’s important to stay up-to-date and on top of your LinkedIn profile.

7) Stay In Touch With Previous Clients and Employees

Once a project is done, only 50% of the work is finished. It’s important to stay abreast of the work your clients have done and where your employees go in their careers. You can also get customer testimonials and endorsements from clients, which will help build your reputation and relationships.  LinkedIn is a great tool for staying connected to their future projects so you can leverage your past relationship into an ongoing one.

Your LinkedIn page doesn’t have to be a dry resume that gets lost in a sea of competition. It can be a dynamic and engaging way to interact with your audience. By following these seven steps, you’ll be able to use LinkedIn to effectively build your audience and keep your existing contacts apprised of where you’re taking your business.

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