If you’re running a small business, you're probably wondering what to do about social media. You’re busy enough without having more to deal with. All the web marketers are talking about it. But is it right for you? Social media offers you another way to get your message out and engage potential customers and clients. Here is a short primer to help you.
Facebook is the big man around town. There are 15 million Facebook pages worldwide. It’s a social networking site that allows users to connect with friends, classmates, co-workers and whomever, both the old and the new. Users set up a profile and then can connect with others and have others connect with them. They can post status updates, pictures, notices, and links to what they find interesting across the web. Businesses and organizations can set up profiles to get their message out. Visitors can see who you are, what you do and how you can serve them. As you post messages, followers can comment, establishing a dialog. The Facebook timeline is a great way to tell the story of your organization from its start. You can monitor your page daily to respond and build engagement. Post photos of your company’s events, employees at work, productions processes to humanize your company. And always ask for people to like you.
Twitter is like the instant messaging of social media. Users can send out messages or "tweets” to their followers. They also can follow users to receive their tweets, and pass them on to others. Tweets are limited to 140 characters, so your message has to be concise. Use the Twitter Search function to keep up with what is happening in your industry, your competitors and your own business. When you set up your account, use your company name as the Twitter user name. You can use a photo or your business logo for the profile image. Tweets should be “news- worthy." B2C companies can sent out promotional tweets, such as discounts and special offers.
LinkedIn is the social site that is truly business-oriented, and individuals set up profiles to promote their careers. Set up a page for yourself and also one for your business organization. Be sure that your profiles are complete. Include descriptions of your products or services. A major feature of LinkedIn are the groups. You can participate in group discussions around many topics. Look for some groups related to your business and monitor the conversations, and then join a couple if they seem interesting and useful for business interests.
YouTube is the video sharing social network. Both amateur and professional videos are posted to be shared with family, friends and others, and viewers can post comments. Set up an account for your business. Post videos of company events, products and services. “How to” videos and videos that show how your products are used are a great way to promote your organization. Show how your products and services solve your customers' problems.
Google+ is Google’s answer to Facebook. Join “Circles,” which are groups interested in a particular topic. It may not be the “go-to” social network, but it's important simply because it's run by the premier search engine. Having your organization on Google+ can only help your SEO ranking.
If you need help with your social media campaigns, contact us today at 914-762-0900 or email firstname.lastname@example.org.
photo credit: Ethan Hein via photopin cc