Are you thinking about using a content management system (CMS) to create and manage a website for your company? You have two main choices, and there are pros and cons with each of them. In contemplating a CMS, start by answering these questions.
1. Do you want to host your site on your own server?
2. Do you have a web developer who can build and maintain the site?
3. What features do you want to include in your site?
4. How many authors do you plan to have?
5. Will you need to approve content from multiple authors before publishing?
6. What is your initial budget? What is your budget for ongoing costs?
There's a lot of "buzz" about open source solutions such as Joomla and Drupal. “Open source” means the code is free, and you can customize as you like. However, don't be fooled into thinking that “free” means you can just install and go. Open source code requires programming knowledge to use and customize. It’s not an "out-of-the-box" solution for the lay person. To get your site running and be able to perform regular maintenance on it, you’ll need a web developer who’s familiar with the code base for these tools.
If you’re looking for a “do-it-yourself” tool, consider CMS paid services. They give you much more functionality and customizing ability than open source applications. There are service costs, but none of the higher costs associated with programming.
If the options have you confused, we can help bring clarity. Hudson Fusion works with clients who take a variety of approaches to using content management systems, and in every case, we’re able to help them get the absolute most out of their websites and online marketing programs.
STAY TUNED FOR PART 2 NEXT WEEK: CMS SERVICE PROVIDERS