The following is a post from Guest Blogger Craig Robinson.
With over a billion active users, Facebook is the go-to site for any type of promotion. This is especially true if you're involved in e-commerce and need a great, inexpensive way to promote your products and store. However, marketing via Facebook still requires some know-how; simply creating a page and hoping to drive traffic through basic social interaction isn't nearly enough.
If you're using Facebook for business, then there are a few solid ways to ensure that your e-store will receive ample traffic and a lot of buzz by leveraging this social media giant.
4 Facebook Tips to use for Your E-Commerce Campaign
1: Cross-Pollinate Your Network
One of the easiest ways to generate buzz is to advertise cross-platform. For instance, on the product descriptions via your web store, make sure you're adding the necessary social media buttons. A Facebook Like button will go a long way to helping you advertise cross-platform. Every time someone Likes your product from your site, this action is going to show up on a person's Facebook page, and there's a good chance that their friends may see it. This is organic reach, but it's still rather effective. Don't forget to add a Facebook button to your site and to link back to your business pages through Facebook posts. You want your pages intertwined.
2: Contests and Sweepstakes
Operating a contest is a great way to drive more traffic and up the interest levels of your site. Any type of sweepstakes where you're giving away something is bound to generate a lot of buzz. This is yet another aspect where cross-platform advertising will help you increase your contest entrants. You should also think about holding contests that deal with visual aspects, like a “best photo” contest where you have users vote on their favorite image. This is going to drive your Likes up, which will increase your exposure. You can add anything you want to these contests, from coupons to cash. Just make sure your contest adheres to Facebook's rules, and always use a good third-party app to create a compelling contest.
3: Make Good use of Hashtags
Hashtags on Facebook act the same as Twitter's hashtags, so this means that they're clickable, searchable terms that allow you to increase your exposure. There are a few things you have to remember about hashtags, though. First and foremost, make sure the hashtag you're claiming isn't being used (or at least used in any wide capacity) by someone within your niche. Also make sure that the hashtag you're using is related to what you're doing. You don't want any confusion with an unrelated tag. Finally, make sure you're showing consistency. For instance, if you're using a certain hashtag to promote your contest, use this same tag in various posts and on various platforms to drive more traffic.
4: Target Your Ads Effectively
No matter which ad type you're using, make sure that they're targeted effectively. There's plenty of literature available that walks you through ad creation and ad promotion, but there simply isn't room here to get into that very lengthy topic. Suffice it to say that ad-management should be your top priority. With third-party apps, you're able to effective target, split test, and retain full control over the ads you want. So if you want to target a certain demographic to promote your store, a quality app and precise targeting is incredibly important.
More than anything, though, you want to work on engaging your audience through social media while always pushing to promote your store. It's about branding here, and that takes persistence, high-quality, interesting material, great incentives, and precise targeting.
Craig Robinson is a social media enthusiast and professional writer for a Facebook Ad Campaign tool - Qwaya, the company also provides extensive information, tools and up-to-date news about social media marketing strategies latest trends, most specifically in Facebook.