On March 30, your Facebook brand and business page will include the newTimeline. While you may be familiar with Timeline on your personal page, there are a few differences as to how you can use Timeline on your brand or business page. These differences can be used to encourage customer engagement, but there are also specific rules as to how certain features can be used on a Page.
For example, you cannot use the large "cover photo" that appears when users first arrive on your page to promote sales, direct users to your website or highlight actions for your Page such as "Like Us". However, this space is perfect for introducing your business to your fans and for making a first impression.
For a good overview of what to expect and some tips as to how to get to the most of our Timeline, check out this article by Kristin Burnham, Facebook Business Pages: A how-to guide.