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October 11, 2011

Cindy Penchina, President
describe the imageWhen speaking with small businesses about using Facebook, I've found  that there are several confusion points that keep cropping up. Here are a few tips that I hope will help.

Facebook FAN pages are not the same as Facebook Personal Profile pages.

A common mistake that many businesses make is to create a personal account, rather than a business account for their Facebook page. Faceook prohibits the use of personal profile pages for commercial use, so its important to open the account correctly.  I've created a short video here, to show you how to open a business account properly.

You cannot email your fans directly from a business page.

One major difference between a business fan page and a personal page is that you cannot send your fans direct messages from your page. All messages need to be posted on your wall so that your fans can see them.

GROUPS are associated with a personal page, and not a business fan page.

Having a group might be the one place where you would use a personal profile since you cannot create a group from a fan page. The advantage of creating a group is that you CAN message your group members directly. But keep in mind that a discussion group is only going to be successful if you have members join it. To do this, you would need a topic that lends itself to discussion from members with similar interests.

You need 25 Fans before you can get a shorter, custom URL for your page.

Once you have 25 fans for your page, you can request a shorter, custom URL for your page. This is done by claiming a username that is appended to the facebook.com web address, like http://www.facebook.com/HudsonFusion. To do this, go to http://www.facebook.com/username. Keep in mind that you cannot edit or transfer this username once it is set.