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December 9, 2011

Cindy Penchina, President
How many times have you sat there staring at a website, thinking, “I really like the way this thing looks. Too bad I can’t figure out how to use it”? You can blame the designer for that.

People who are not fluent with ALL the pieces that go into making a website work often turn out sites that are, to use a popular term, dysfunctional. There are differences between a static print piece and a “living,” interactive website. The most important difference: a single website must accommodate the needs and desires of a virtually unlimited number of users.

That’s quite a challenge for a web developer. She has to think ahead and ask herself, “What will people want to do on this website?” “What does the company want people to do here?” “Where and how do I place content, links, graphics, pages?” The correct answers to these and many other questions lead to a website that is truly a powerful tool that helps a company or organization meet its promotional objectives.

Print designers turned electric often put together websites that look okay on the surface but are impossible to use and are nightmares to manage or re-work. For many of these “newbies,” web design is an afterthought, an “add-on” service. Expert digital developers, on the other hand, know how to keep the technology from getting in the way of usability. This means that readers (i.e. potential money-paying customers) have positive, rewarding experiences with the website.

True interactive designers also know how to get a website found by search engines. They create sites with seamless SEO technology and layer them with ways and means for readers to get around quickly and easily. Digital pros, like your team at Hudson Fusion, should always be the first choice when you’re looking to win – and not just to compete – in the online race.