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December 4, 2011

Cindy Penchina, President
A primary goal for a well organized website is always to keep your visitors inside the website. They have to be engaged in the information and content you are providing them. A website usually only has a handful of purposes. The main goal could be entertainment, information, data transferring, purchasing or sharing. Those are the main purposes of a website, at least most of the time.  So as long as you are offering at least one of these subjects, then you are heading the right way. 

For big organizations and major companies, a website certainly aims to offer good product information, which can turn into sales. Even so, a lot of amateur website builders out there, spend so much time and sometimes money focusing on visual add-ons and gadgets to their sites that merely distract a viewer from the goal, as well as slowing down the loading of a site.

When it comes to websites, I am a true believer that less is more. As long as your audience has captured what they were looking for or are interested in, you’ve reached your goal. There’s really no need for all the bells and whistles you may see on some sites that are really just out there collecting web dust. Meaning, no one is visiting them, and the unlucky ones that run into it spend about half a minute looking at the wreck and close it because they probably got a headache from it.

A website’s navigation is also a crucial key to the success of any site. It has to be clean and clear of any unnecessary junk. Think about the last time you walked into a store and how it made you feel. At least for me, when I walk into a messy disorganized store, all I can think about is finding the nearest exit. I am allergic to cluster. And so are most people out there.

We all desire a clear view of what we are looking for. It puts us in a good state of mind, and our decision making becomes a lot faster. We process information faster as well. So, it works the same for when you are visiting a website. Think of it that way, and you will get more loyal visitors.

So in conclusion a site with poor navigation will certainly make it impossible for the visitor to reach what they were looking for, and they will close your site never to visit and hear of it again. This is definitely not a good thing. It is hard enough to get them there the first time. This is where the term first impressions are the most important ones comes in. Keep in mind poor navigation includes hard to read fonts and poor placement of buttons, menu bars and images.

Whether you are building a site yourself, or if you have hired a company to do it, it is very important that you take into consideration some of these key elements for an organized website.  If you would like more information visit my site at www.PaulaSantidrian.com .