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content-marketing-as-astrological-signs

Hey, what's your sign?

More than a pick-up line, some believe that the stars—and where we were born in relation to them—help to mold our personalities.

For others (okay, some of us here on our Friday lunch break), the zodiac and its seemingly random rules are simply fun diversions. And isn't it only human to look for order in the complexities of daily interactions and the unknown future?

While I don't believe that our personalities, destinies, or content marketing tactics are really written in the stars—we have the power to decide how we behave and what we do with our businesses—the traits that are assigned to each star sign can also be applied to the universe of content marketing tactics.

Stay with me here.

To get a truly deep understanding of the benefits of content marketing tactics, how they serve a greater strategy, how they differ from one another, and when and where they should be used, it can be helpful to use a metaphor. If you're into it, let's look at them through the lens of the zodiac.

Introducing: Your sign as a content marketing tactic. Far from mystical, content marketing is at least one realm we know well.

Want to play along?

Find your sign below and let us know whether you think we got the content marketing tactic right. 

Aries (March 21-April 19) 

Represented by: The Ram  

Characteristics: Bold, ambitious, dynamic, quick and competitive  

Content marketing tacticVIDEO CONTENT

Explanation: In-your-face and here to be seen and heard, video and audio content is unapologetic—and totally engaging for viewers looking to get inspired, energized, and entertained. Multimedia content is a great way to show instead of tell and grab desensitized audiences’ attention.  

Taurus (April 20- May 20) 

Represented by: The Bull 

Characteristics: Strong, dependable, serene and at ease  

Content marketing tacticPAID SOCIAL

Explanation: Paid social is a gentle bull. Beautifully-made social ads attract interested people and can be incredibly effective at drawing in conversions. Try paid social when a content campaign needs a strong chance of attracting interest and conversions. 

Gemini (May 21- June 20) 

Represented by: The Twins 

Characteristics: Curious, versatile, expressive and kind 

Content marketing tacticGOOGLE ADWORDS 

Explanation: Geminis wish they could be everywhere and do everything all the time (or so I’m told). Like the Gemini masters of communication, Google AdWords is a smart way for businesses to get their messaging to the right people at the right time where organic search falls short.  

Cancer (June 21 - July 22) 

Represented by: The Crab  

Characteristics: Intuitive, sentimental, caring and protective  

Content marketing tacticLEAD NURTURING 

Explanation: Once you’ve earned leads and a contact list, don’t let them go cold! A Cancer’s solution would be to anticipate needs and nurture them. Let leads know you’re still thinking of them and here to help when they need.  

Leo (July 23 – August 22) 

Represented by: The Lion 

Characteristic: Dramatic, outgoing, passionate and self-assured  

Content marketing tacticORGANIC SOCIAL MEDIA

Explanation: These days, chances are your ideal customers are on one or more social media platforms, whether you’re B2C or B2B. Sharing updates, helpful and entertaining content, and engaging directly with your audience are all tactics a Leo would be thrilled to take on.  

Virgo (August 23 – September 22)  

Represented by: The Goddess 

Characteristics: Practical, analytical, systematic and a perfectionist 

Content marketing tacticSEO 

Explanation: Search engine optimization is the perfect task for the analytical perfectionist. By getting technical aspects right on the back end of a website, and target keywords in the right places in all the content you create, you’ll improve the chances of searchers finding your website and engaging with your content.  

Libra (September 23 – October 22)  

Represented by: The Scales 

Characteristics: Fair, gracious, always seeking balance, symmetry, and harmony 

Content marketing tacticSTRATEGIC WEBSITE DESIGN / UX DESIGN

Explanation: Leave it to a Libra to care deeply about the user experience. Website development and the user experience have a huge impact on how your audience views your brand. Making that experience as easy and helpful as possible will improve the impression you make on first-time visitors.  

Scorpio (October 23 – November 21) 

Represented by: The Scorpion 

Characteristics: Passionate, resourceful, brave and driven by emotion 

Content marketing tactic: CUSTOMER DELIGHT 

Explanation: Content efforts shouldn’t stop after you’ve closed a customer. Earn loyal brand advocates by keeping the heat alive in the relationships you’ve worked so hard to develop. Stay in touch and offer support or advanced solutions for your current customers.  

Sagittarius (November 22 – December 21)  

Represented by: The Archer 

Characteristics: Optimistic, generous, inquisitive and interested in learning new information 

Content marketing tacticBLOGGING 

Explanation: A powerful pillar of content marketing, blogging is also the cornerstone of the inbound methodology. An Archer’s insatiable appetite for knowledge—and sharing that knowledge—makes for a blogging strategy that will hit your leads with useful information like a shot to the heart.  

Capricorn (December 22 - January 19) 

Represented by: The Goat  

Characteristics: Ambitious, disciplined, independent and determined  

Content marketing tacticSPONSORED CONTENT

Explanation: Set sights high when looking for places to leverage your content. Sponsored content gets your carefully-crafted content in front of broader audiences—and more potential leads. 

Aquarius (January 20 – February 18) 

Represented by: The Water Bearer 

Characteristics: Original, innovative, imaginative and humanitarian 

Content marketing tacticEMAIL NEWSLETTER 

Explanation: An email newsletter delivers curated content that’s meant to inspire and engage your contacts. The more meaningful you manage to make regular content, the more likely it is that your contacts will turn to you again for interesting and innovative solutions when they need them. Your newsletter and email communications are also great places to express your unique brand and voice. 

Pisces (February 19 – March 20)  

Represented by: The Two Fish 

Characteristics: Empathetic, wise, artistic and affectionate 

Content marketing tacticSMART CONTENT / PERSONALIZATION

Explanation: Take the time to learn what makes your leads different and use that information to segment lists, personalize emails, and improve website experiences. After all, the most valuable assets to a content marketer, like a Pisces, are experience, lessons learned, and the skills to implement them wisely.


Want to get a no-nonsense, proven content marketing strategy that caters to your business goals? Get in touch for a free consultation. We promise—no palm readings. Only marketing strategies by professionals who take their work (but not themselves) seriously.

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