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October 5, 2015

Cindy Penchina, President


It’s been a quiet couple of weeks here on the HuFu Blog, but don’t worry – we haven’t forgotten about you. We’ve been digesting everything we learned at #INBOUND2015 and are seeing how it can help us deliver value to our clients. And we learned a lot about some amazing new tools.

Among our favorites was a serious HubSpot analytics and reporting upgrade that makes it easy for us to keep our thumb on all the data generated by the platform every day and tweak our strategies in real time. Gone are the days of standard reporting; this add-on allows for custom, in-depth reports generated on the fly. 

But with great power comes great responsibility, and this new feature set is making it easier for us to work with your data effectively. With the help of the Reporting Add-on, we’re ready to go through your data with a fine tooth comb to pinpoint exactly what’s working, and what isn’t. That means a more agile, responsive, and effective marketing effort.

New Analytics Tools

From top-level overviews to detailed reporting by persona (and we’ve discussed personas before), the level of detail provided by this feature will make your metrics meaningful in a whole new way. The data we’re collecting is more than just data points; we get actual snapshots of potential leads. And with metrics this detailed, you’ll be able to watch that snowball of knowledge grow as it rolls down the mountain.

You’ll be able to watch the full lifecycle of your leads – from the first time they clicked to every email they’ve ever clicked through – so you’ll be able to learn how they behave and what sort of behavior you can expect. These powerful analytics tools include event creation and tracking right in HubSpot, detailed website analysis, attribution and contact reports, and even metrics on how your posts are doing against your competitors', so we can analyze their strategies and beat them at their own game. 

Most importantly, HubSpot has made metrics simple. Previously, to get data this detailed, you’d have to consult multiple spreadsheets, databases, and even the odd astrological star-chart. But HubSpot’s new functionalities keep everything in one place, eliminating confusion. Streamlining our processes has always been a high priority at Hudson Fusion, and we’re definitely excited at the possibilities that HubSpot’s new features bring to the game.

I can’t wait to see what next year’s conference brings us!

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