By now it's clear—we think about SEO a lot. But our obsession is warranted—optimizing your website and content for search can drastically improve your brand's visibility online, to be found for your business-critical keywords both by human searchers, and search engine crawlers.
Last week we hosted another Lower Hudson Valley HUG event (which we do about quarterly, so look out for our next event!). This time we covered SEO tips and tools for content marketing.
The stats we shared are undeniable: quality content positively affects your search rank and business health.
- Businesses that blog witness their monthly leads rise by one-hundred-and-twenty-six percent over those that don't.
- Websites with blog content see a four-hundred-and-thirty-four percent increase in search engine indexed pages than those without.
- And content marketing costs sixty-two percent less than outbound and paid tactics.
Some great questions came up during the SEO HUG, questions we've already addressed right here on the Level Up blog, so let's recap!
Check out the topics below to learn more about how to help your business shine bright like a diamond online.
A pillar strategy has three stages:
- Establish pillar pages: Pick your main topics.
- Create content clusters: Develop supporting content.
- Help everyone see that they're related: Dress them in matching pajamas. Just kidding. Hyperlink them all together. ...
Google usually updates their rank and search algorithms to help legitimate sites with relevant content to appear further up in the list of results to more closely satisfy a user’s search terms. As their algorithms change, and we subsequently update our own content and website elements to cater to their changes, our leads, prospects, or customers get the information that they need and want. That’s because their algorithms value quality results. ...
Writing for Rank
As copywriters, we always want to impress Google. We tactically incorporate keywords that will optimize content for search engines. It’s important to remember, however, that the readers that convert are human beings. ...
If you consistently produce valuable content for your readers—aka your customers—they’ll work their way through your blog and subscribe to keep up with your latest posts. Readers mean visits, visits mean page views, and page views mean business when it comes to search engine optimization. ...
Content pillars allow you to organize your content in a way that makes finding it, cataloging it, and ranking it easier. You can ensure that you have an ideal number of inbound/outbound links, reference points, and keywords incorporated to amp up your SEO strategy, bringing you qualified traffic and potential new customers.
Our approach to marketing isn’t about getting seen by anyone—we aren’t trying to get the most visitors or traffic, the longest sessions or the most reads.
We’re trying to influence overarching brand impressions, so that the right visitors find your stuff because it is valuable to them—it solves a problem they have or provides useful information. Useful tools help you grab data that can inform your marketing and SEO strategies.
Google takes load time into account when ranking your pages. That’s good for your organic search results, great for the visitors to your site, and best for the content you’ve worked hard to create. ...
The more engagement you get throughout your website—visitors clicking from the Homepage to the About page, eventually converting on the Contact page—the more potential customers you’ll have reaching out
Higher engagement, higher click rates, better content, better SEO. The ever-evolving SEO standards may be hard to follow, but PageRank—the algorithm Google Search uses to rank websites in their SERPs—has been consistent in one thing: backlinks. ...
✅ Updated TIP: Reviews are essential these days, too! Make sure your happy customers are writing about you on multiple platforms.
Your Buyer Personas will directly inform your strategy to refine your targeted marketing approach. Use them to segment your contact lists, and then create content for each segment. You’ll find that your contacts are more likely to engage with (and find!) your content and be delighted with your service, the more relevant your content offers are to their needs and queries. ...
In practice, carefully consider your audience by creating content not just on the topics you think your customers might find interesting. It requires some research before you get started, and a commitment to a plan. ...
The key to remember is to keep it simple and clear. Find a way for the elements to complement one another, so that visitors don’t even notice that you’ve painstakingly considered each little detail on that page. Your efforts will translate to a flawless experience, and a potential happy customer. ...
Depending on the elements you want to change, you might want to make incremental changes slowly, so that you can determine which styles or voice your Buyer Personas like. On the other hand, sometimes you need to go for the complete reboot for a brand vision to materialize, and so your old site doesn’t scare away any qualified leads. ...
Start with long-tail keywords, then answer your audience's questions, and expand your websites vocabulary. ...
Google is on a constant hunt for usability. All of their algorithm updates aim to enhance user experience by rewarding high quality websites—which means high quality content.
Instead of jamming as many keywords as you can into your web copy, Google urges you to weave together thought leadership, relevance, and coherence. ...
Think you already know the SEO basics? Challenge accepted!
Take our SEO vocab quiz to find out!
Customers and potential leads shouldn't need the Hubble telescope to find your business online for the keywords that matter in your industry. Make deliberate efforts to fine tune your headlines, URLs, meta descriptions, page content, and basically everything else, according to the keyword and Buyer Persona research you've done.
Need help? We're happy to discuss your digital marketing challenges. (We're kind of on a mission to solve them.) Let's chat!