There’s a reason why content marketing is a must for businesses of any size—it’s a proven money-maker, and we’re going to show you exactly how to shake it.
Content marketing gets three times as many leads per dollar spent compared to paid search. (Yes—you read that right.) Picture the number of conversions you’re getting from your Google Ads campaign and triple it.
Grow Your Business with Content Marketing
When it comes down to it, most businesses have a common goal: growth. Less subtly, profits.
So we know that content marketing is one of the most effective ways to bring in leads, convert customers, and maximize sales—the challenge is figuring out how to create a strategy that ultimately pays off.
Luckily for you, we’re letting you in on a little secret: We’ve put together the ultimate guide to creating a profitable content marketing strategy, and we’re dying to share it with you.
Attract Qualified Leads with Quality Content
First, a little background: You may be familiar with the magic of inbound marketing. Inbound means creating quality content specifically designed to attract your ideal customer. Quality content, however, is not something that just happens.
In order to avoid wasting time and effort on content that doesn’t quite hit the mark, you need an effective content marketing strategy in place that pushes you towards your ultimate goal: attracting qualified leads.
In the old days, you’d be walking door-to-door armed with a briefcase and a smile, praying you'd end up on the front stoop of someone with a genuine need for your product.
But this isn’t the old days—it’s 2018—and that’s why we’re showing you how to create a solid content marketing strategy.
The 6 Secrets to a Successful Content Strategy
Good content marketing involves planning, development, and management. If you take the time to sit down and identify what you want to accomplish, it’s much easier to figure out how to accomplish it.
There are six main areas of developing your content that need special attention in order for your content strategy to be successful:
1. Clear Goals
Define specific, actionable content goals for your content strategy that support your overall marketing goals
2. A Target Audience
Develop specific, effective Buyer Personas so that your content speaks to (and is more likely to get in front of) the customers you want
3. A Comprehensive Content Audit
Analyze the content you have thus far and find out what works and what doesn’t, and what can be repurposed to save time and effort
4. Fresh Ideas
Brainstorm fresh, engaging content concepts your customers want, need, and love
5. Realistic Expectations
Determine your capacity to set yourself up for success and avoid failure by determining what level of production you’re capable of
6. A Promotional Strategy
Share your content with the world via the proper social media and republishing channels to make sure you get in front of right-fit readers
By the way, content marketing not only triples your leads, but costs 62% less than outbound marketing.
More leads for less money? I know what you’re thinking: What do I have to do to nail down those numbers?
We’re so glad you asked. Let’s dive right in.
How to Create a Content Marketing That Pays covers everything you need to know to get started in-depth. So what are you waiting for? Download your free copy!